The name "Asupia" combines the Japanese pronunciation of the word "Earth" (ah-su) with the "-pia" of "utopia". It refers to a facility that links concern with the Earth’s energy sources to next-generation concepts and dreams that can be experienced and studied. The"asu"also suggests the Japanese word asu ( 明日 ), which denotes "tomorrow", "the future", and "the coming age", while the "pia" can simultaneously mean "earthly paradise", "pier", and "companions". The name reflects Genkai Town’s desire step as one toward the next generation and serve as a bridge to the future.
Asupia’s logo combines four colors symbolizing forms of natural energy. It expresses the idea of moving together into a new age of next-generation energy.